Make 50k A Month With An Online Dating Site

Posted on September 21, 2017 in Uncategorized

It has been well documented that online dating is a phenomenon which has changed the lives of millions of people throughout the world. Two out of every five singletons in Europe and the USA aged 25 – 40 have used an on line service to either find a partner, or simply to enhance their social lives by making new friends.

This exponential explosion in the dating sector has meant that many companies owning and operating the sites themselves have come from a standing start to generating significant revenues in a matter of just a few months. It is possible to make a small fortune from online dating but, then again, it’s just as possible to lose your shirt. For every successful site, there are five others which simply ‘got it wrong’. If you follow these few basic guidelines, you could join the cyber-revolution which has not only become a lifestyle choice in itself for a great many consumers, but an extremely profitable market for webmasters to enter.

1. Niche works. Yes, we all know the names of the global dating sites which dominate the sector, but if you want to create a site that attracts millions of members, you are going to need very deep pockets just to get on the first rung of the ladder. There are a great many very successful sites that either cater to special interest groups such as bikers, military personnel etc or geo-targeted sites that cover just one country or even one city. The advantage of this kind of concept is that it is much easier and cheaper to promote than a service which attracts all-comers. The sophistication of online marketing, particularly the various pay-per-click search engines, enables you to target your audience very specifically thereby maximising your return on investment without having to overly stretch your financial resources.

2. Don’t over-complicate the design of the site. The primary aim of the homepage should be to encourage visitors to register with your service, not to marvel at your use of different colours or design features. Stick to just two colours (one should preferably be blue – the colour of trust) on a white background and avoid flashing buttons at all costs.

3. Keep your proposition simple. If a dating site looks so complicated that only ‘teccies’ can use it, you’ll lose most of your audience as soon as they land on your homepage. The most successful dating sites tend to offer a very basic system of picture profiles and secure messaging. People sign-up, create their profiles, upload their photos and start sending email messages to other members with whom they think they might be compatible. It’s easy and you don’t have to have a degree in computer sciences to do it. But there are many sites out there which offer a bewildering array of features – video profiles, psychological profiling and the like; all very expensive to integrate and manage and most, to be frank, are a complete waste of time and money.

4. Offer a free trial. This might seem rather ironic in an article which purports to tell you how to create a profitable business, but in order to get your members to pay you a subscription fee, you have to get them to register with your site in the first instance. If you let people have a look around, browse through the database and perhaps send a couple of messages to other people, they are far more likely to want to subscribe than if you ask them to do so straight away without giving them a taste of what your site can offer.

5. Populate your database as quickly as possible. People follow other people when they join dating sites and if your site looks like it hasn’t got many members, then people will give it a wide berth. When you launch, it’s well worth you doing a limited email marketing campaign which offers a free subscription to founder members. Remember, the hardest part of creating a successful online dating business is to get your first 100 registrants – you want them there in week one and the quickest way to do that is to offer a freebie to your first sign-ups. You’re not losing money – these are the most important members and without them your business will not get past first base.

6. Spend your marketing budget wisely. You don’t have to throw money at a dating site in order to promote it effectively – you just have to be smart. Establish an affiliate programme with one of the main networks operating in your country as soon you launch your site. Affiliates are third party web-sites which refer traffic to your business on a revenue sharing basis. You don’t have to pay affiliates to join your programme, you just offer them a percentage of any subscription revenue which they generate and this is the most cost-effective way of promoting yourself. And you should also avoid generic search-terms when you instigate pay-per-click campaigns on the major engines. Keywords like ‘dating’ and ‘online dating’ are expensive to bid on and convert less well than niche terms which are more applicable to the actual concept of your site. If, for example, you are running a dating service for singles living in Chicago, keywords like ‘Chicago dating’ or ‘singles in Chicago’ will be relatively cheap to bid on and will yield a far better conversion rate than the more general terms.

7. Offer good customer service. Remember, your members are real people many of whom will not be as computer savvy as you are and when any of them contact the site with a problem (a forgotten password or log-in difficulties are usually the most common), you should endeavor to respond as soon as you are able. An unanswered message is the easiest way to actually lose a member so don’t ignore or put off answering the mails that you will inevitably receive.

8. Communicate with your members. I’ve left this point until last but it it just as important as anything I’ve mentioned above. A weekly newsletter to your database will encourage people to log-in to their accounts on a regular basis (particularly if they are able to click through directly from the email to the site without having to log-in) and will also help to foster an emotional bond between your business and it’s paying customers. Every business to consumer online entity should have a human face and site owners who ignore this do so at their peril.

So there you have it; take heed of the eight snippets of advice that I have outlined above and you too can reap the substantial rewards on offer in this exciting and vibrant market sector.

The Pros and the Cons of the Online Dating Business

Posted on September 19, 2017 in Uncategorized

The online dating business has become one of the biggest business in the world. Apart from it being very lucrative, it ensures that you provide a vital service for people who are looking for love. Going into this business is not exactly an easy task. You are required to undertake several steps which will ensure that you know exactly what to do. There are no shortcuts and, you must undertake a lot of research. Many individuals and agencies who are in the business have stated that they have gone into the business for passion. It really does not matter what your reason for venturing into the business was, as long as you deliver the right service. An online dating business helps hundreds of people meet their desired mates for long term and short term relationship. If you wish to go with the online option, there are a lot of things that you should know so that you can make the best decision. The best thing about an online dating business is that there are a lot of choices. You do not have to settle for less.

The are various ways in which an online dating business can attract more clients. The first thing has to do with the issue of cost. Many clients want a service that is free. Therefore, you must come up with different sources of income to facilitate this. Some of the options you might have is to use advertising. Other ways will be revealed when you search on the Internet. When you provide the free service, make sure you are very clear on this. Let the client differentiate between joining or registering for free and having a free online dating service. For a long time clients have complained that the display of information on various online sites is not very clear. This is because there is a lot of unnecessary information which they have to navigate through. Simplicity is always a major plus. Let the client feel confident with your online dating business. You can do this by ensuring that the language you use will be helpful and friendly. Your service must reflect a lot of professionalism. The client must feel safe.

One way to ensure this, is to assure them that their information will be protected. This is the personal information given in form of profiles. Your data bank must be full of real people who want to actually find mates. This is because there are many fake profiles created to attract people. If you are finding a soul mate, you might not know whether you have joined an agency that operates with fake profiles. It is therefore up to an online dating business to uphold all the necessary moral ethics. Honesty and trust are the two major things that a client expects from a good agency. All in all, it can be a lot of fun to run an online business for dating. The fact that people from all cultures are able to converge together because of your service is pretty exciting. You are bound to have so much fun not only when you are searching for that special someone but, when you are bringing people together.

[Top]

How to Start an Online Dating Business

Posted on September 17, 2017 in Uncategorized

Everyone in this world would love to have a companion to spend their time with and with all of the dating services available there is bound to be someone out there for every lonely soul. A good way to narrow down the search is to have a dating service that specifically targets a unique demographic. The online dating business is booming and there are so many of them flooding the markets. For those that are interested in starting an online dating business that is different and special there are ways to do that.

How to Start an Online Dating Business

The first thing to do when starting an online dating business would be to research the statistics on the type of service you would like to offer. Look at other dating sites and see what is favorable or not about their websites. Think about how much it would cost if anything to set up the site. Determine which demographic has not been over saturated and build off of that concept. Try and build a site that offers real advice, background checks on clients, astrological matching and self help articles. Once the research has bee done and the type of site is determined it is time to think about funding and publishing set up’s. There are the free publishing sites, but they may not offer enough of what is needed. A new business needs support, software, templates, advertising information etc, therefore paying a site to help at the beginning may not be a terrible idea.

Learn the Matchmaking Business

When starting an online dating business there must be some knowledge of that business obtained and studying everything out there is the best way to sharpen ones skills. A client should feel as if they are dealing with a professional dating service that knows their business. Pricing and fees should be examined by looking at other sites and seeing what the going rate is for services. View all of the statistics on running this type of business and develop an e-business plan. Know where the money is coming from, what products if any will be sold, and what skills must be obtained before officially opening for business.

Dating Site Builders

There are several dating site builders out there and they could be of great support to a beginner. They can teach someone about advertising, pricing, competition, and how to run a new and exciting dating service, from your ideas. They can also teach someone to bring traffic to their site and which articles and newsletters are popular among a specific group.

Conclusion

Starting an online dating service may seem like a difficult task but with the right publishing tools and support it is possible. When setting up an online dating service be sure to check with local state regulations to be sure that all of the rules are being followed and everything is being run properly. The small business administration may be able to help further on legal issues of starting an online business. Offering services that are currently being overlooked is the key to starting a successful online dating business.

[Top]